Most modern marketers are aware of how powerful social media can be in growing awareness, driving loyalty, and increasing engagement for a brand or business. However, attracting the attention of customers is not a simple feat. In fact, only 33% of Americans have ever
followed a brand on social media
and 96% of people who discuss brands online
do not follow those brands.
These numbers are especially shocking when you consider the amount of money businesses spend promoting their social media profiles. In 2016, businesses spent more than $31 billion
on social media advertising. However, with 2/3 of Americans having never followed a brand, posting social media updates and advertising your business on social media may not be enough to drive engagement.
True engagement is driven by community. An active online community of individuals discussing your brand, products, and promotions on social channels drives adoption on its own—people are compelled to join the conversation and become part of something. To grow an active community, you have to let people know it exists and encourage participation.
Installing a customer engagement wall in your business is an excellent way to promote your social community and drive engagement. Customer engagement walls are digital screens (one screen, many screens, or a videoboard), that use cloud-based technology to display interactive information to viewers. They can be installed in all types of businesses and used to display promotions, advertise upcoming events, and increase awareness of and participation in social media spaces.
Customer engagement walls can be used for a variety of purposes across a diverse set of industries.
Encourage Participation with the Promise of Fame
The rise of selfies and social media check-ins is driven by the innate desire to share interests with others. People are driven by the opportunity to share their most exciting moments with others, and a customer engagement wall caters to this desire.
When installed at a sports or entertainment venue
, a customer engagement wall can be used to share social media updates with the entire audience at the venue. Encourage attendees to share their selfies, updates, and group pictures to your social media profiles for the chance to be featured on a large, public screen during intermissions. Doing so will increase your follower count, will build user-generated content, and will drive engagement during and after your event.
Highlight Events and Promotions without Paying for Advertising
While advertising your promotions and upcoming events on digital and analog channels is a great way to attract new customers, the individuals who are most likely to be interested in these types of information are your existing customers, users, fans, employees etc. Let them know about events and promotions they’re interested in by rotating advertising on a customer experience wall installed inside of your establishment.
When installed in malls, retail outlets, museums, galleries, restaurants, and hotels
, customer engagement walls can be used to encourage repeat business. Ads can rotate on the screen—interspersed between other types of engaging content—to let existing customers know about upcoming events and promotions at your venue. You can also encourage social media follows by promoting your brand accounts as an excellent way to stay up to date with promotions.