Navigating the Customer Journey Map

Marshall Rollins
sept 19,2015
The customer journey map is a visualization tool used to graph the journey a sample user might take when interacting with the touchpoint of your business or service.

There is no step-by-step instruction manual, but we have guideline we use that helps us identify what we/you should consider throughout the entire customer experience journey.

We need to look at and consider what’s happening at each stage, what supports them, and what motivates them to move on to the next stage.

4 key stages are we work with are awareness, consideration, interaction, and loyalty (purchase). When you’re looking at these stages, charting a customer journey map will help you better understand your customer and enhance the overall experience.
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